“It’s a very open community, even though it’s about classics,” said Lucien K, 21, who posts Dark Academia TikToks of himself reading books and doing makeup to the tune of Vivaldi.
Indeed, Dark Academia also has a dedicated LGBTQ+ following, in part thanks to the fact many of the books and films that Dark Academia prizes such as “Kill your Darlings ,” about the poet Allen Ginsberg, and “If We Were Villains,” by M.L. The silhouette of a classic Dark Academia outfit often reminds us of a 1930s or 1940s men’s look.” Anyone can be feminine and anyone can be masculine. “It can be worn by boys, girls and anyone who does not fit into any of these definitions. “The androgynous vintage blazer is definitely representative for the aesthetic,” said Dilara Schloz, a fashion historian and researcher at Royal Holloway, University of London, who considers herself an adherent of the Dark Academia subculture. Similarly, Evelyn Meyer, a 20-year-old who created the “Dark Academia check” sound in September 2019, often favors clothing from the men’s section of Goodwill in her videos, as well as the pages of books tacked up on her wall, a typewriter she owns, and paperback novels by beatniks and transcendentalists. “My favorite coat is one I thrifted for a low price.”
“My typical outfit is tweed pants, black turtleneck or a white shirt, elegant shoes and long coats,” she said. On TikTok, she makes videos set to piano music from the Vitamin String Quartet showing stacks of books, cups of tea, antique postcards and letters written in ink. Laura Piszczatowska, a history student in Norway, runs the Dark Academia Instagram account Geminnorum (over 28,000 followers), where she posts photos of old Spanish buildings by night, the flicker of a candle and typewriters. Most of the clothing Dark Academia fans wear is vintage and can easily be found in secondhand stores or sites. To be part of Dark Academia, you don’t have to have access to a country house, a field of flowers, a big kitchen for baking or an expensive prairie dress. Though it can sound niche, part of Dark Academia’s appeal is the fact that it is both more approachable aesthetically than other popular internet subcultures - one example being Cottagecore, the internet aesthetic inspired by a romanticized interpretation of rural life - and also emphasizes inclusivity and gender fluidity. “My favorite book in 7th grade was ‘Crime and Punishment.’” I kept to myself, and was very interested in academics at a young age,” she said.
“The community is very special to me because as a child I was very shy and reserved. Lilly Borges, 15, who posts videos of her argyle sweaters, classic architecture and Virginia Woolf novels under the Dark Academia tag also found Dark Academia on Tumblr when it was a much smaller community. “But it had a lot of gothic and classic aspects.” Instead, Dark Academia on Tumblr focused on dark photos and written posts about what books to read. “It was not the ‘Dark Academia’ that we know today,” Ms. Academia Instagram account, said she initially encountered the subculture on Tumblr in 2014. Ana Alsan, for example, a 21-year-old English literature and linguistics student in Brazil who runs the Dark.
Though it’s unclear how and where, exactly, Dark Academia began, many users discovered it on Tumblr. The trend is an interesting remix from a broad range of eras, from the 18th century to the 1940s.” The 1992 murder mystery told in reverse deftly connects its characters and plot to the English suits, French cuffs, plaid shirts and tweed jackets that define them.Īccording to Natalie Black, director of Strategy + Insights at Hierarchy, and the founder of Culture x Curate, it is “The Secret History" that serves as a guide to transforming “the entire aesthetic into an actual lifestyle. It’s not unusual to see fans dressing up as their favorite book characters or posting vintage photos of novelist Donna Tartt, author of “The Secret History,” Dark Academia’s essential text.
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A typical post may involve teens showing off their argyle sweaters to classical tunes, followed by a series of photos of leather-bound books, handwritten notes, a page from “Wuthering Heights” and a shot of classic Greek architecture.
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